{ "componentChunkName": "component---src-templates-page-js", "path": "/home/brand/voice/", "result": {"data":{"page":{"title":"Voice","content":"\n
\n
\n
\n
\n

“Don’t talk about it. Be about it.”

\n– Augustus Cole
\n
\n
\n
\n\n\n\n
\n

Our Voice

\n\n\n\n

Similar to the personality of our much-beloved protagonist, Marcus Fenix, the Gears of War brand takes a stoic approach to tone of voice and communications. 

\n\n\n\n
\n

We are a non-reactive brand. We have a distance from the noise of the external world that reinforces our values and virtues.

\n\n\n\n

We prefer action over talk.

\n\n\n\n

When we speak, our words carry weight and importance.

\n\n\n\n

We live our values by doing and saying right and true things.

\n\n\n\n

We are self-assured. We know who we are and don’t try to be something we’re not.

\n
\n\n\n\n
\n
\n
\n
\n
    \n
  • 01
    • \n
\n
\n\n\n\n

Simple

\n\n\n\n
\n

We use few words. We use words that are unfussy and direct.

\n
\n
\n
\n\n\n\n
\n
\n
\n
    \n
  • 02
    • \n
\n
\n\n\n\n

Dark

\n\n\n\n
\n

We may be grim but we’re not bleak. Definitely not evil. Our wit is deadpan but never mean.

\n
\n
\n
\n\n\n\n
\n
\n
\n
    \n
  • 03
    • \n
\n
\n\n\n\n

Strong

\n\n\n\n
\n

We have an edge born out of experience and confidence that comes from knowing who you are.

\n
\n
\n
\n\n\n\n
\n
\n
\n
    \n
  • 04
    • \n
\n
\n\n\n\n

Raw

\n\n\n\n
\n

We keep things real. We can be hard, but we have a soft center.

\n
\n
\n
\n\n\n\n
\n
\n
\n
    \n
  • 05
    • \n
\n
\n\n\n\n

Mature

\n\n\n\n
\n

We speak with strength and purpose.

\n
\n
\n
\n
\n
\n","toc":{"hasTableOfContents":null},"fulltoc":{"hasFullTableOfContents":true},"childTabs":{"hasChildPageNavigation":null,"pageNavIncludeParentLink":null,"pageNavParentLinkLabel":null},"wpParent":{"node":{"uri":"/home/brand/","title":"Brand","childTabs":{"hasChildPageNavigation":null,"pageNavIncludeParentLink":null,"pageNavParentLinkLabel":null},"wpChildren":{"nodes":[{"title":"Core Elements","uri":"/home/brand/core-elements/","menuOrder":5},{"title":"Brand Mantra","uri":"/home/brand/brand-mantra/","menuOrder":1},{"title":"Promises","uri":"/home/brand/promises/","menuOrder":2},{"title":"Modern Outlaw","uri":"/home/brand/modern-outlaw/","menuOrder":3},{"title":"Voice","uri":"/home/brand/voice/","menuOrder":4}]}}},"wpChildren":{"nodes":[]},"featuredImage":null,"translated":[]},"site":{"siteMetadata":{"title":"BrandPortal","socialAlt":"BrandPortal","siteUrl":"https://brand.gearsofwar.com"}}},"pageContext":{"pageControls":{"prev":null,"next":null},"id":"cG9zdDo0MTg=","cmsLocale":"en_US","locale":"en-us","isImplicit":true,"className":"voice","tableOfContents":[],"fullPageControls":{"prev":{"title":"Modern Outlaw","path":"/home/brand/modern-outlaw/","date":"2022-10-07T10:16:28","order":3,"depth":2,"excerpt":""},"next":{"title":"Core Elements","path":"/home/brand/core-elements/","date":"2023-04-19T11:17:26","order":5,"depth":2,"excerpt":""}},"fullTableOfContents":{"title":"Home","path":"/","date":"2022-08-19T15:12:37","order":-1,"depth":0,"excerpt":"

Gears of War Brand Portal

\n","isFrontPage":true,"children":[{"title":"Foundations","path":"/home/foundations/","date":"2022-08-18T17:37:53","order":0,"depth":1,"excerpt":"

What we’re about.

\n","children":[{"title":"Series Summary","path":"/home/foundations/series-summary/","date":"2022-08-18T17:42:24","order":1,"depth":2,"excerpt":""},{"title":"DNA","path":"/home/foundations/dna/","date":"2022-10-06T16:36:53","order":2,"depth":2,"excerpt":""},{"title":"Protected Icons","path":"/home/foundations/protected-icons/","date":"2022-10-06T17:11:30","order":3,"depth":2,"excerpt":""},{"title":"The Fenix Saga","path":"/home/foundations/the-fenix-saga/","date":"2022-10-07T10:09:35","order":4,"depth":2,"excerpt":""},{"title":"Themes","path":"/home/foundations/themes/","date":"2022-10-07T10:12:16","order":5,"depth":2,"excerpt":""},{"title":"Tone & Mood","path":"/home/foundations/tone-mood/","date":"2022-10-07T10:14:51","order":6,"depth":2,"excerpt":""},{"title":"Music & Sound","path":"/home/foundations/music-sound/","date":"2022-11-18T11:05:16","order":7,"depth":2,"excerpt":""},{"title":"Iconic Gameplay","path":"/home/foundations/iconic-gameplay/","date":"2023-03-24T19:13:25","order":8,"depth":2,"excerpt":""}]},{"title":"Brand","path":"/home/brand/","date":"2022-09-26T17:43:27","order":1,"depth":1,"excerpt":"

How we express ourself.

\n","children":[{"title":"Brand Mantra","path":"/home/brand/brand-mantra/","date":"2022-10-19T10:20:47","order":1,"depth":2,"excerpt":""},{"title":"Promises","path":"/home/brand/promises/","date":"2022-10-07T10:18:03","order":2,"depth":2,"excerpt":""},{"title":"Modern Outlaw","path":"/home/brand/modern-outlaw/","date":"2022-10-07T10:16:28","order":3,"depth":2,"excerpt":""},{"title":"Voice","path":"/home/brand/voice/","date":"2022-10-07T10:16:08","order":4,"depth":2,"excerpt":""},{"title":"Core Elements","path":"/home/brand/core-elements/","date":"2023-04-19T11:17:26","order":5,"depth":2,"excerpt":""}]},{"title":"Explore Gears","path":"/home/explore-gears/","date":"2022-10-07T10:19:25","order":2,"depth":1,"excerpt":"

People, places and things in our universe.

\n","children":[{"title":"The World","path":"/home/explore-gears/the-world/","date":"2022-10-07T10:23:08","order":0,"depth":2,"excerpt":""},{"title":"The Good Guys","path":"/home/explore-gears/the-good-guys/","date":"2022-10-07T10:23:55","order":1,"depth":2,"excerpt":""},{"title":"Brutal Enemies","path":"/home/explore-gears/brutal-enemies/","date":"2022-10-07T10:24:14","order":2,"depth":2,"excerpt":""},{"title":"Supporting Cast","path":"/home/explore-gears/supporting-cast/","date":"2022-10-07T10:24:33","order":3,"depth":2,"excerpt":""},{"title":"Monsters","path":"/home/explore-gears/monsters/","date":"2022-10-07T10:24:59","order":4,"depth":2,"excerpt":""},{"title":"Weapons","path":"/home/explore-gears/weapons/","date":"2023-02-21T13:23:55","order":5,"depth":2,"excerpt":""},{"title":"Technology","path":"/home/explore-gears/technology/","date":"2023-02-21T15:01:07","order":6,"depth":2,"excerpt":""},{"title":"Locations","path":"/home/explore-gears/locations/","date":"2023-03-29T16:54:28","order":8,"depth":2,"excerpt":""}]},{"title":"Rules","path":"/home/rules/","date":"2022-10-07T10:21:53","order":3,"depth":1,"excerpt":"

Do’s and Don’ts.

\n","children":[{"title":"Brand Rules","path":"/home/rules/brand-rules/","date":"2022-10-07T10:25:33","order":0,"depth":2,"excerpt":""},{"title":"Legal Lines","path":"/home/rules/legal-lines/","date":"2022-10-07T10:25:46","order":1,"depth":2,"excerpt":""}]}]}}}, "staticQueryHashes": ["2564411487","3726253331","3740297975","4210906877","53004752","791778817"]}